Digital Customer Journey Mapping - UX Design

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Digital Customer Journey Mapping - UX Design

The training program aims to: 

• Understand the fundamentals of customer journey mapping and user experience design, including concepts 
and basic terminology.
• Analyze and identify customer touchpoints, pain points and motivations throughout the customer journey.
• Collect and use customer insights and data to inform user experience design decisions. 
• Apply the principles and methods of designing the user experience to create easy-to-use digital interfaces. 
• Create customer journey maps and empathy maps to visualize and understand the user experience. 

• Identify opportunities to improve customer experience and develop actionable strategies.
• Collaborate effectively with multifunctional teams to implement user experience improvements.
• Evaluate the impact of UX design changes and repeat the design process. 
• Use tools, resources and best practices to support customer journey planning and user experience design.
• Apply the knowledge and skills gained to real-world projects and improve the digital customer experience 
  Continuously